6th Annual Conclave Meeting

Last Friday, the annual meeting of The Conclave on Social Media Measurement Standards took place. Here is a copy of the presentations that were given:

• Michael Wolfe's presentation, "Advances in Social Media Measurement and the ROI of the Customer-Brand Experience"

• Katie Paine's presentation, "Validity Test Results for Opinion and Advocacy Standards"

• Ron Pinelli's presentation, "MRC Social Media Measurement Guidelines"

Thank you to everyone who either attended in-person or the via the dial-in number. If you are interested in the notes Katie took about the presentations, discussion, and next steps, please click here for the 2016 Meeting's Wrap Up Report.