We are a network of individuals who represent a vast collection of companies, public relations & social media agencies, and industry associations that work with paid, owned, and free media. We believe passionately in the pursuit of best practices in social media and promote standards that best represent the professional and trusted metrics we use in our own practice.

 

Our first meeting was held October 2011 in Durham, New Hampshire to establish standard definitions and best practices. During that meeting, we established a set of priority issues that required standards. Those six areas are: 

• Content & Sourcing

• Reach & Impressions

• Engagement & Conversation

• Opinion & Advocacy

• Influence

• Impact & Value

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Aaron Heinrich, IABC

Adam Burns, Porter Novelli
Ashley Pettit, Southwest Airlines
Angie Jeffrey, Measurement Match
Barry Leggeter, AMEC
Brad Fay, Keller Fay
Brooks Thomas, Southwest Airlines
Diane Lennox, SAS
Jeff Doak, Ford Motor Company
Don W. Stacks, University of Miami
Elizabeth Rector, Cisco
Eve Stevens, Waggener Edstrom
Frank Oviatt, Institute for Public Relations
Jackie Matthews, General Motors
John Lovett, Digital Analytics Association
John Stieger, Wilke Global 
Johna Burke, BurrellesLuce
Joseph Shantz, Porter Novelli
Katie Delahaye Paine, Paine Publishing
KC Brown, Cision
Kristen Smith, WOMMA
Linda Rutherford, Southwest Airlines
Mark Weiner, Prime Research
Jen McClure, Thomson Reuters
Molly McKenna, McDonald's
Neil Beam, AT&T
Pauline Draper-Watts, Edelman Berland
Philip Sheldrake, Euler Partners
Richard Bagnall
Sean Williams, Communications Ammo

 

(Please note: Member list last updated Spring 2015. Please let us know if your name is missing and if your information has changed.)